BOOKING REQUIRED:
This interactive workshop, delivered by Janet Bebb from Social Progress and Sophie Seddon from Sophie Seddon PR, combines strategic content and storytelling to create a robust brand identity.
Learn how engaging visual content enhances brand visibility and audience engagement.
Morning Session: Storytelling Techniques and Strategic Communication (Sophie Seddon PR)
Participants will leave with practical skills in creating visually compelling content that enhances their brand’s online presence.
They will understand how to use storytelling techniques and design principles to develop engaging content that aligns with their brand messaging and resonates with their audience.
Understand the role of written and visual content in brand storytelling and engagement.
Develop skills in content planning and visual storytelling for brand messaging.
Define key messages and integrate them into visual content for consistency.
Explore different types of visual media, including images, alt tags, videos, infographics and slideshows.
Gain insights into visual design principles, such as colour theory, typography, and layout.
Learn how to develop, create and edit visual content using tools such as Canva and CapCut.
Implement strategies for promoting visual content across digital platforms.
Measure content effectiveness using analytics and engagement metrics.
Afternoon Session: Social Media Strategy and Branding (Social Progress)
Participants will leave with a personalised social media strategy tailored to their business goals, along with a clear understanding of what works in social media marketing, what doesn’t, and how to maximise their efforts for better engagement and traction.
Understand why social media is important for business success.
Learn the dos and don’ts of social media marketing.
Develop a basic social media strategy and content plan.
Build a cohesive brand identity.
Create the right first impression and enhance brand positioning.
Discover the seven benefits of social media marketing.
Materials Provided
Handouts covering key content strategy elements.
Action plan worksheets for embedding learning into the workplace.
More information/aboutAD:VENTURE/become a member/register: https://bit.ly/47vay2a